Privacy Policy

Last updated:

1. Data Controller

The data controller responsible for your personal data is:

Filtermobility
Coylumbridge, Aviemore PH22 1QN
United Kingdom
Email: team@filtermobility.world
Phone: +44 1479 810661

2. Scope and Purpose

This Privacy Policy explains how Filtermobility ("we", "us", "our") collects, uses, stores, and protects personal data when you visit our website at filtermobility.world or contact us through our forms.

We process personal data in accordance with Regulation (EU) 2016/679 (General Data Protection Regulation, "GDPR") as implemented in Finland by the Data Protection Act (Tietosuojalaki, 1050/2018), and with other applicable Finnish and European Union data protection legislation. This website provides free educational content about relaxation and general wellbeing; we do not sell products or paid services through the Website.

3. Data We Collect

We may collect the following categories of personal data:

  • Contact information: name and email address provided through our contact form.
  • Communication data: the content of messages you send us.
  • Technical data: IP address, browser type, operating system, device information, referring URL, and pages visited.
  • Cookie and consent data: preferences and consent choices stored via cookies and localStorage.
  • Advertising and analytics data: aggregated or pseudonymised usage data collected through analytics or advertising tools only when you have given consent to non-essential cookies.

We do not intentionally collect special categories of personal data (such as health data) through the Website. Please do not include sensitive medical information in contact form messages unless it is necessary for your inquiry.

4. Legal Basis for Processing

We process your personal data on the following legal bases under Article 6 of the GDPR:

  • Consent (Article 6(1)(a)): when you submit our contact form, accept non-essential cookies, or agree to analytics or marketing technologies.
  • Legitimate interests (Article 6(1)(f)): to operate and secure the Website, maintain basic functionality, prevent misuse, and respond to inquiries, where our interests are not overridden by your rights.
  • Legal obligation (Article 6(1)(c)): where processing is required by applicable Finnish or EU law.

Where we rely on consent, you may withdraw it at any time without affecting the lawfulness of processing carried out before withdrawal.

5. Purposes of Processing

We use your personal data to:

  • Respond to your inquiries and messages.
  • Operate, maintain, and improve our website.
  • Measure and improve the performance of our content and advertising campaigns when you consent to analytics or marketing cookies.
  • Deliver and measure online advertising, including through Google Ads, only where you have given consent to marketing cookies.
  • Comply with legal and regulatory requirements.
  • Protect the security and integrity of our services.

6. Data Retention

We retain personal data only for as long as necessary to fulfil the purposes for which it was collected:

  • Contact form submissions: up to 24 months from the date of receipt, unless a longer period is required by law.
  • Analytics data: up to 26 months, subject to your cookie preferences.
  • Cookie consent records: up to 12 months.
  • Serverless logs and security records: up to 12 months.

7. Data Sharing, Processors, and Transfers

We do not sell your personal data. We may share data with trusted service providers ("processors") who assist us in operating the Website, including:

  • Website hosting and content delivery providers.
  • Analytics providers, if you consent to analytics cookies.
  • Advertising partners such as Google, if you consent to marketing cookies.
  • Font and asset delivery services, including Google Fonts and Cloudflare CDN (cdnjs), which may process technical data such as IP addresses when pages load.

Processors act only on our documented instructions and are bound by data processing agreements where required by Article 28 of the GDPR.

Where personal data is transferred outside the European Economic Area (EEA) or the United Kingdom, we ensure appropriate safeguards are in place, such as the European Commission's Standard Contractual Clauses or an adequacy decision, in accordance with Chapter V of the GDPR.

8. Your Rights

Under the GDPR, if you are located in Finland or elsewhere in the EEA, you have the following rights in relation to your personal data:

  • Right of access to your personal data.
  • Right to rectification of inaccurate or incomplete data.
  • Right to erasure ("right to be forgotten") in certain circumstances.
  • Right to restrict processing in certain circumstances.
  • Right to data portability for data you provided to us, where processing is based on consent or contract and carried out by automated means.
  • Right to object to processing based on legitimate interests, including profiling.
  • Right to withdraw consent at any time, where processing is based on consent.
  • Right not to be subject to a decision based solely on automated processing, including profiling, which produces legal or similarly significant effects, except where permitted by law. We do not use such automated decision-making on this Website.

To exercise any of these rights, contact us at team@filtermobility.world. We will respond within one month of receiving your request, or inform you if an extension is required under Article 12 of the GDPR.

You also have the right to lodge a complaint with the Finnish supervisory authority:

Office of the Data Protection Ombudsman (Tietosuojavaltuutettu)
Website: tietosuoja.fi/en
Email: [email protected]

9. Children

The Website is intended for a general audience and is not directed at children under 16 years of age. We do not knowingly collect personal data from children under 16. If you believe a child has provided us with personal data, please contact us and we will take steps to delete such information.

10. Data Security

We implement appropriate technical and organisational measures to protect your personal data, including HTTPS encryption, access controls, and regular security reviews. While we strive to protect your information, no method of transmission over the internet is entirely secure.

11. Online Advertising

We may use online advertising services, including Google Ads, to promote our Website. Marketing and measurement technologies are activated only if you consent to marketing cookies through our cookie banner. Google may process data according to its own privacy policy. You can learn more about how Google uses data at policies.google.com/technologies/ads and manage ad personalisation through Google Ads Settings.

12. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated date. Where changes materially affect how we process personal data, we will provide additional notice where required by law. We encourage you to review this policy periodically.